The St. Regis Florence – Review

The following is a review written by my brother, who recently became engaged to his girlfriend during their trip to Italy. This is one of the hotels they stayed at, for which he wrote a review to share on our site. 

During our recent trip to Italy, my fiancée and I stayed at the St. Regis Florence for two nights. It was my first time staying at one of their properties, and it truly did not disappoint. This hotel is ranked #3 on Trip Advisor out of more than 400 hotels in Florence. I reserved a deluxe room for 30,000 Starpoints per night for two nights. At the time of booking back in September, these rooms were going for 400 Euros a night during my planned stay. I checked again the week before we left for Italy and the rates were up to 530 Euros per night. Although 400 Euros per night was not a superb value for the points I would spend on this stay, I had been looking forward to using my points for a stay at an SPG top tier property. The deluxe room I booked said that the bed arrangement would be either a king or two twin beds, so immediately after booking I emailed the hotel and asked them to add a note to my reservation asking for a high floor, a king bed and an upgrade (fingers crossed!).

St. Regis-Florence

We arrived in Florence from Siena by train, and were at the hotel by 11:00 am. I was hoping to at least leave the bags at the hotel and do some sightseeing while they prepared the room. After getting out of the taxi at the main entrance we were told not to worry about our bags, and were escorted to see a concierge member who would check us in and give us a tour of the property. The agent informed us that due to my SPG Gold status, we had been upgraded to a grand deluxe suite. Later that day I took a look at the prices for grand deluxe suites, and they were going for 2,100 Euros per night! Even better, our room was ready, so we would be able to check in immediately. For my SPG gift I opted for two free drink coupons up to 15 Euros each.

St. Regis-Florence

After being given a brief tour of the property, we were escorted to our suite, where our St. Regis Butler, Tomasso, was waiting to introduce himself. This was the part I was most excited about and why I had been hopeful that I would receive a suite upgrade. All suites at St. Regis hotels (even upgrades) include the St. Regis butler service, which includes a number of complimentary services as well as facilitating any other kind of service a guest may need. Some of the complimentary services include:

  • Hot beverage service to the suite during the day
  • Pressing/ironing of two items
  • Shoe shine
  • Unpacking of suitcase upon arrival
  • Packing of suitcase prior to departure

The most we used the butler service for was the hot beverage service. My fiancée and I are both big coffee drinkers, so we would have the Butler bring us cappuccinos and snacks a couple of times a day.

St. Regis-Florence


More cappuccinos

More cappuccinos

Since we were only in town for 2 days, there was no use in having them unpack our suitcases. I did have them iron my clothing for dinner one of the nights. The Butler service was superb, and they always answered requests within minutes. Tomasso also gave us a card with a direct number to the butler desk, in case we were out of the hotel and wanted to make a request for our arrival.

Floor butler contact card

Floor butler contact card

One of the things I really liked was the fact that the butler would leave us hand-written notes during our turn-down service, as well as a hand-written card with the forecast for the following day. I thought this was a nice touch, and it made for a very personalized experience.

St. Regis-Florence

The Hotel

One of the best things about the hotel is the location. It is located in the city center, within walking distance of all the main landmarks, and even the main train station, Santa Maria Novella. The front entrance and façade of this St. Regis are quite small, but it gave the hotel a luxurious homey feel. Before you even make it into the lobby you are greeted by a number of very professional and courteous doormen and bellhops who are all ready to assist with anything. You can immediately tell that the St. Regis holds its employees to the highest standards, and nothing short of that is acceptable. Immediately in front of the entrance is the key registry, where you are supposed to leave your key when you head out of the hotel. I didn’t like this particular feature and found it a bit antiquated. Typically I prefer to be given a key card and head straight to my room when I arrive. To the left of the entrance there is a small library and the registration desks for checking in. Past the key registry are the elevators, the spa and the Restaurant Winter Garden by Caino. We didn’t use the spa services, but we did have dinner at the restaurant the first night.

St. Regis-Florence

The Room

Our deluxe suite was really spacious and luxuriously decorated with marble and wall frescoes in a Tuscan theme. After seeing how amazing our room was, we found it hard to leave to go sightseeing. Upon entering we were greeted by a hallway that separates the living room from the bedroom.

St. Regis-FlorenceImmediately to the right of the entrance was one of our 2 bathrooms. This was a full bathroom with a stand-up shower.

St. Regis-FlorenceSt. Regis-FlorenceThe living room sits to the left at the end of the hallway and contains a couch, work desk, a couple of single chairs, flat-screen TV and a fully stocked mini bar.

St. Regis-FlorenceSt. Regis-FlorenceSt. Regis-Florence

St. Regis-Florence

On the opposite side of the hall sits the master bathroom and bedroom. This bathroom included a sit-down tub, and was significantly larger than the other bathroom. My favorite feature was the TV that was embedded in the mirror, so you could watch TV while showering or getting ready.

St. Regis-FlorenceSt. Regis-FlorenceSt. Regis-FlorenceThe bedroom included a king size bed which was incredibly comfortable, another TV, and a small couch.

St. Regis-FlorenceSt. Regis-FlorenceSt. Regis-FlorenceThe windows in this room also led to a small balcony which overlooks the River Arno that runs through Florence. You could even see the Ponte Vecchio, Florence’s most famous bridge from the balcony.

St. Regis-FlorenceThere were hand-painted frescoes on every wall, and from what I read about the hotel, every room is decorated differently, which makes for a unique experience for every guest.

The Restaurant

We wanted to have a really nice dinner during our trip to Italy, and we decided that the Restaurant Winter Garden by Caino at the St. Regis would be a good place. After doing some research we found out that the restaurant had just received its first Michelin Star. We had our butler make us reservations for the first night of our stay.

St. Regis-Florence

We found the food and service were both exceptional, just like everything else at the St. Regis. We were greeted by name by everyone, and it was a constant stream of table service without it being too intrusive or frequent. The only downside was that I found the food to be very expensive for the portion sizes we were served. However this was exactly what I expected dining at the St. Regis, and it was definitely a great dinner and experience.

The restaurant also hosts breakfast in the upper balcony, but we did not get to experience it. Both mornings we opted to have cappuccinos and snacks in our room brought by our butler.

Our second night we went back to the restaurant to have drinks at the bar using the free drink coupons I received during check in. The drinks were very well made and I was surprised by the large variety of drinks we had available with our 15 Euro coupons.

St. Regis-FlorenceI was impressed by how everyone remembered our names and were quick and knowledgeable in offering drink suggestions.

Overall Experience

The St. Regis Florence is definitely the nicest and most memorable hotel I have ever stayed at out of the 100-plus nights a year I spend in hotels. I believe a lot of it had to do with the exceptional service of all the staff members there. The fact that we were able to stay in a room that costs thousands of dollars a night for free definitely made the experience even sweeter. My future travel plans will definitely try to include more St. Regis properties, and I’m certain that I can expect the same from all of them.

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